UniLED Software

UniLED Software is a technology company that develops UniLIVE, a platform for delivering, verifying, and optimizing digital out-of-home advertising campaigns. Based in London at Silverstream House on Fitzroy Street, with a United States office in New York, the company serves brands, advertising agencies, and media partners operating in the out-of-home sector across the United Kingdom and the United States. The UniLIVE platform automates campaign delivery, independently verifies ad impressions and plays, provides real-time performance analytics, and supports compliance monitoring, giving advertisers a transparent record of how and where their creative ran.

By collecting play and impression data independently of media owner systems, the platform is designed to reduce errors and give buyers confidence in reported delivery. The company reports platform scale figures including more than 130,000 creatives delivered, over 30 billion plays tracked, more than 100 billion impressions verified, over 1,300 brands served, and more than 10,000 campaigns managed. UniLED Software states that its platform has been used by global brands and agencies such as Sky, Spotify, CVS, Mediacom, Netflix, and H and M.

Its core value proposition centers on transparency through independent verification, process automation to cut manual work and mistakes, and actionable data insights that clients can use to optimize live campaigns. The company describes UniLIVE as an award-winning platform positioned for the programmatic and digital out-of-home market, where accountability and measurable proof of delivery are increasingly important to advertisers and their media agencies.