Bauer Media Outdoor

Bauer Media Outdoor is a major out-of-home media owner operating an extensive network of advertising sites across the United Kingdom and Ireland. Part of the international Bauer Media Group, the business was formed from established outdoor operators and today runs tens of thousands of advertising faces spanning a wide variety of formats. Its portfolio includes classic and digital six sheet posters in street furniture such as bus shelters, standalone digital six sheet screens, large format screens in shopping malls, and both classic and digital billboards, giving advertisers a broad choice of environments and audiences.

The company reports that its combined network can reach a large majority of the adult population, making it a significant option for advertisers seeking national scale. Bauer Media Outdoor places particular emphasis on neighbourhood and community locations, with thousands of screens positioned in local high streets, retail parks and residential areas, which it markets as a way for brands to connect with audiences close to where they live and shop. Its digital out-of-home inventory supports flexible and programmatic trading, allowing campaigns to be planned and delivered using audience data.

The business operates across both the United Kingdom and the Republic of Ireland, serving national brands, regional advertisers and agencies. As part of a large European media group, Bauer Media Outdoor combines the resources of an international parent with a locally focused network, establishing itself as one of the leading out-of-home media owners in the British and Irish markets.