LiveDOOH Signkick

LiveDOOH Signkick, also known as LDSK, is a technology company that provides software for digital out-of-home media owners and retailers, formed through the merger of LiveDOOH and Signkick. Based in London, the company offers an integrated platform designed to help operators manage, automate and monetize their digital screen networks. Its tools span the full range of booking types, from traditional always-on campaigns through to flexible audience-based buys and fully automated or programmatic transactions.

On the programmatic side, LDSK operates a dedicated supply-side platform that exposes media owner inventory to demand through OpenRTB, allowing screens to be traded in real time alongside the rest of the digital advertising ecosystem. Beyond trading, the platform provides capabilities such as inventory and campaign management, optimization, dynamic content management that can tailor creative to context, and ecommerce integration so that media owners can sell inventory more directly. By bringing these functions together, LDSK aims to give operators a single system for running their businesses across both direct and automated sales channels.

The company positions itself as a partner to smart media owners seeking to increase efficiency, yield and flexibility as buyers increasingly demand data-driven and automated ways to purchase out-of-home. Its technology supports networks ranging from large roadside and street-furniture estates to smaller place-based and retail screen environments. Through its combined product set, LiveDOOH Signkick works to advance the automation of the out-of-home supply side, helping media owners connect inventory to programmatic demand while retaining control over pricing and sales.