4screen

4screen operates a digital out-of-home advertising and driver interaction platform that reaches consumers through the navigation and infotainment screens built into modern cars. Instead of roadside billboards, the company places branded content directly inside vehicles, connecting drivers with nearby businesses at the moment they are on the move. The platform is integrated with major automotive manufacturers, and its listed office address is in New York, supporting operations across Europe and North America. 4screen offers several advertising formats designed for the in-car environment. Branded pins display a company logo at its locations on the navigation map.

Sponsored search gives businesses featured ranking in a driver's in-car search results. Recommendations deliver location-based, context-aware offers that draw on vehicle data, and detail screens present interactive promotional content and offers. The company emphasizes real-time, dynamic content and uses vehicle signals to enable personalized, location-relevant messaging, along with dashboards that track impressions, clicks and navigation actions. By turning the connected car into an addressable place-based channel, 4screen sits at the technology and data layer of the out-of-home industry, linking advertisers and the automakers whose systems carry the messages.

Its client roster includes large retail, fuel and quick-service brands, reflecting demand from advertisers that want to influence real-world visits and drive footfall. As connected and software-defined vehicles proliferate, 4screen positions its platform as a new form of contextual, moment-based out-of-home advertising delivered through the automotive screen.