Liveposter

Liveposter is a dynamic digital out-of-home technology platform that enables brands, agencies, and media owners to build and deliver data-driven DOOH campaigns. Part of Posterscope's suite of tools, the platform lets advertisers move beyond static creative by triggering automatic changes based on live data sources such as weather, transport information, social media, location, time of day, and editorial content. Through its Editor, advertisers and creative agencies design responsive dynamic templates; a content management system schedules and controls campaigns; and Liveposter Ad Containers distribute the finished creative across more than 150 media owner networks globally.

The company frames its value proposition as delivering the right message at the right time rather than the same message all of the time, and it cites research showing an average uplift of roughly seventeen percent in effectiveness when messaging is made contextually relevant. Example activations include counting down to a film release, updating an advertisement to reflect a local sports result, or changing the language of an airport display to match the next departing flight's destination. Liveposter maintains its global headquarters in London and a United States office in New York City, supporting campaigns for international brands from a single integrated platform.

By combining technology, data, insight, and process, the company positions itself as an industry-leading dynamic DOOH provider that connects advertisers with audiences through relevant, real-time context while giving media owners a standardized way to accept and run sophisticated dynamic campaigns across their networks worldwide.