Trillboards

Trillboards is a software-first digital out-of-home (DOOH) technology company that turns standard displays into smart, monetizable billboards. Emerging from a Google San Francisco incubator, it operates a programmatic DOOH (pDOOH) ad network model that bridges supply-side and demand-side platforms, enabling local venues and screen publishers to earn advertising revenue from their physical space while advertisers gain hyper-local, high-impact visibility. The company provides a free digital-signage platform that lets venue owners monetize screens through automatically placed ads while retaining control over their own content for brand safety and flexibility.

Its stated offering includes a free CMS, mobile device management, cloud-based dashboards, remote screen management, API access for partners, and premium business CTV content loops. Trillboards supports multiple display types including Fire TV, Android TV and tablets, and markets a proprietary Amazon Signage Stick for plug-and-play deployment. Screen owners receive monthly payments from automatic ad placements, and distributors can operate multi-location screen networks.

The company positions its free-to-use model as a differentiator that makes DOOH accessible to smaller venues that traditional networks overlook, scaling a distributed network of business and place-based screens. Trillboards functions primarily as a technology and data platform enabling DOOH inventory rather than as a traditional media owner of large-format billboards.