Tassel Media
Tassel:Media is an out-of-home advertising company focused on college campuses and the 18-24 demographic, headquartered in San Francisco, California (28 Geary St., Suite 650). Per its own website, Tassel operates owned campus OOH media that delivers a '24/7, unavoidable' presence in high-foot-traffic, high-dwell campus areas, and describes itself as dedicated to reaching young audiences through brand partnerships.
Its service set spans owned campus OOH placements, wall postings, micromobility sponsorships, experiential events and activations at the heart of campus, and mobile/display advertising augmented by geofencing and retargeting to reach students on their personal devices. Tassel positions itself as a full-service partner, offering media buying and planning, reporting and analytics, in-house creative design and in-house production.
The company is currently operating, with a live site (2025 copyright), active contact channels and a LinkedIn presence. It functions as a niche place-based/street-level media owner and campaign partner specializing in the difficult-to-reach student market, combining physical campus inventory with experiential and digital extensions to deliver integrated brand campaigns for advertisers targeting Gen-Z college audiences.
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