Freeosk, Inc.

Freeosk is a Chicago-based in-store retail media company that operates a nationwide network of interactive sampling kiosks and displays inside grocery, mass, and club retailers. Describing its offering as Experiential Retail Media, the company engages shoppers through multisensory discovery, combining sight, sound, touch, taste, and smell to introduce them to new products at the moment of purchase. Its signature format is an automated, always-on sampling kiosk that is free to shoppers: to receive a sample or offer, a customer checks in with a unique identifier such as a loyalty card, phone number, or retailer app, which converts anonymous store traffic into identifiable, opted-in consumers.

This mechanism lets Freeosk personalize content, track shopper actions, and follow up through email retargeting, while capturing product ratings and feedback. Around the kiosks, the company also provides incremental out-of-aisle merchandising displays and in-store media placements, giving consumer packaged goods brands a bridge across the awareness, trial, conversion, and loyalty stages of the shopper journey. Freeosk reports a large-scale footprint, with a network spanning roughly 85 percent of U.S. designated market areas and dispensing on the order of 400,000 free samples each week.

Its differentiation rests on measurement: by tying in-store interactions to unique shopper identifiers and first-party, privacy-protected data, the company delivers closed-loop attribution, reporting metrics such as high new-to-brand purchase rates and strong return on ad spend. Now available programmatically through leading demand-side platforms, Freeosk positions itself as a data-driven, place-based out-of-home channel focused specifically on driving in-store product discovery and trial.