KSM Media

KSM Media, operating under the name Kelly Scott Madison, is an independent media agency based in Chicago, Illinois, with a heritage dating back to 1966. The agency built its early reputation on local media expertise, and out-of-home remains one of its core disciplines, with a large share of its clients relying on its out-of-home buying capabilities. KSM emphasizes a data-driven, results-oriented approach, describing itself as a partner that behaves like an extension of a client's own business intelligence team rather than simply placing media.

A distinguishing asset is the agency's extensive local out-of-home database, which it says contains detailed records on more than ten thousand units across roughly 180 markets and dozens of media companies, including information on sightline view times, obstructions, historical per-unit pricing and impressions. This depth of data supports negotiation and planning intended to secure efficient, well-located placements for advertisers. KSM plans and buys across billboards, transit, street furniture, place-based and digital out-of-home, and also has experience with alternative and community-based media such as high school and community sports sponsorships, menu media, door hangers and lawn signs.

The agency stresses data quality and meaning over sheer data volume, aiming to uncover actionable insight for clients. By combining a long history in local media with a rigorous, analytics-led method, KSM Media serves brands that depend on out-of-home and local channels to reach audiences with precision across national footprints and individual markets throughout the United States.