Fliphound

Fliphound is a self-serve, automated online buying platform for out-of-home advertising, built to make billboards and other OOH media as easy to purchase as digital media. Described as one of the first automated online billboard-buying platforms, Fliphound connects two sides of the market: advertisers who want to reach local and national audiences, and billboard owners who want to monetize their inventory through a 24/7 online sales channel. Through the platform, users can select billboard locations, upload or create artwork, set budgets and flight dates, launch campaigns, and pay online, with flexible, no-contract, pay-as-you-go pricing and budgets that can start small.

Fliphound operates a nationwide network of digital and LED displays as well as static boards sourced from independent operators and media owners, and its real-time, programmatic approach lets advertisers control when ads run by day and time and update creative on digital boards at any moment. The platform provides analytics and proof-of-performance reporting, including motorist reach, impressions, CPM, and geo-targeting details, so buyers can verify placement and evaluate results. Fliphound is aimed at small and mid-sized businesses, nonprofits, event promoters, and local advertisers, as well as marketing agencies and digital strategists who want to add OOH to an existing media mix regardless of account size or budget.

It emphasizes simplicity, flexibility, and immediacy, giving advertisers direct, on-demand access to outdoor advertising inventory.