Sway Outdoor
Sway Outdoor is a nationwide out-of-home media firm established in 2019 by industry veterans Kat Vanderbush and Dave Pidgeon, headquartered in New York. According to its own site, Sway operates primarily as a sales and marketing (media representation) company retained by several privately held OOH operators across multiple U.S. markets that lack internal sales teams or selling infrastructure.
The firm markets high-impact assets including digital and static billboards, wallscapes, storefronts, sports arena placements and dedicated wildposting barricades, with markets cited including New York, Los Angeles, Chicago, San Francisco, Sacramento, Orlando, Tampa Bay, Milwaukee and Las Vegas. Sway emphasizes a transparency-driven model with 'no markups, no games, and no brokering,' serving as the exclusive sales and marketing team for its partners' inventory.
Beyond selling ad space, the company offers consulting services designed to help operators improve their sales and overall business performance. The team cites over 50 years of combined experience and established relationships with media-buying agencies nationwide, positioning itself as an intermediary connecting brands/agencies with independent OOH media owners.
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