Bigeye

Bigeye is an audience-focused, creative-driven, full-service advertising agency founded in 2002 and based in Orlando, Florida, serving consumer brands across the United States and beyond. While Bigeye offers integrated capabilities spanning brand strategy, creative, paid media and analytics, out-of-home is an established part of its media practice, and the agency plans and buys the channel as part of broader campaigns for its clients. Bigeye concentrates much of its work on consumer categories such as direct-to-consumer, consumer packaged goods, beauty, wellness, pet, home goods and retail, grounding its recommendations in proprietary consumer research conducted through its research platform, which tests creative, packaging, naming and messaging with verified consumer panels.

In out-of-home, Bigeye helps brands extend reach through billboards, transit, place-based and digital out-of-home placements, integrating these with print, broadcast, radio and digital channels to build cohesive, multichannel plans. The agency positions its combination of research, brand strategy, creative development, paid media and analytics as a way to help brands grow with measurable results rather than treating any single channel in isolation. Because it approaches media through the lens of audience insight, Bigeye aims to select out-of-home environments and formats that align with the behaviors and preferences of a brand's target consumers.

As a full-service partner, Bigeye can handle campaigns end to end, from consumer research and creative through media planning, buying and measurement, making out-of-home one component of a broader, audience-led marketing strategy for national consumer advertisers.