dentsu OOH

dentsu OOH is the out-of-home specialist practice of dentsu, the global integrated marketing and media group founded in 1901 and headquartered in Tokyo, Japan, which operates across more than 145 countries and regions. dentsu OOH functions as an international network of out-of-home experts collaborating across dozens of offices in many countries to deliver location-based advertising for the group's clients. Its offering is organized around several service pillars covering strategy and consultancy, campaign trading, campaign implementation and creative services, and data and technology, allowing brands to plan, buy and measure out-of-home activity at both local and multi-market scale.

The practice works alongside dentsu's media agency brands, including Carat, dentsu X and iProspect, to support retail, commerce and brand clients that need out-of-home integrated into wider media plans. dentsu OOH has expanded its capabilities through acquisitions and partnerships in various markets and has entered strategic partnerships focused on commercializing physical footprint and display inventory for brands, retailers and municipal authorities. By combining audience data, planning technology and trading expertise, the practice aims to make out-of-home more accountable and easier to buy across formats such as billboards, transit, street furniture and digital out-of-home.

As part of a large global network, dentsu OOH gives advertisers access to coordinated international planning and buying while maintaining specialist out-of-home knowledge in individual markets, positioning out-of-home as a data-informed, measurable channel within the broader media mix.