Rapport

Rapport is the global out-of-home (OOH) specialist media agency of IPG Mediabrands, providing dedicated planning and buying of outdoor advertising for the holding company's clients and partners. The agency is built around the strength of its relationships, positioning itself as a collaborative, forward-thinking partner that helps brands navigate an increasingly engaging, interactive, and content-driven out-of-home landscape. Rapport plans and buys across the full spectrum of OOH formats and places particular emphasis on digital out-of-home (DOOH) and programmatic capabilities, working to bring data-driven, real-time approaches to outdoor buying.

Through a technology partnership with Quotient announced in 2022, Rapport expanded its programmatic DOOH offering with the ability to leverage Mediabrands' proprietary audience data, reinforcing its focus on audience targeting and measurable outcomes. The agency operates internationally as part of the IPG Mediabrands network, and has extended its footprint into markets such as China, giving global brands access to coordinated out-of-home expertise across regions. Rapport has also distinguished itself through sustainability initiatives, promoting itself as the first media agency to offer all of its U.S. clients eco-friendly out-of-home ad products designed to help purify the air, reflecting a broader emphasis on responsible advertising.

As the OOH arm of a major media network, Rapport combines specialist outdoor knowledge with the scale, data, and integrated planning resources of IPG Mediabrands to deliver connected, effective out-of-home campaigns for national and global advertisers.