Local Planet

Local Planet is a global media agency network founded in 2016 as an alternative to the holding-company model, uniting leading independent, owner-managed media agencies from around the world under a single coordinated structure. Headquartered in London, the network positions itself as one of the largest independent media groups, operating across more than 110 markets and drawing on senior local experts on the ground in each country. Founding shareholder agencies included Horizon Media in the United States, the7stars in the United Kingdom, pilot in Germany, Media Italia in Italy, CoSpirit MediaTrack in France and Percept Media in India, among others.

Local Planet plans and buys media across channels for international marketers, including out-of-home, and combines global coordination with the accountability, flexibility and senior expertise of privately held agencies that are free from holding-company ownership and financial pressures. Its stated proposition is to offer the scale and reach of a worldwide network while keeping clients at the center, delivering culture, data, technology and media capabilities through partners who understand their home markets intimately. The network manages substantial media investment on behalf of its clients and coordinates cross-border campaigns from a central team while relying on member agencies for local execution.

For advertisers planning out-of-home across multiple countries, Local Planet provides a route to consistent international buying supported by locally rooted specialists, bridging the gap between global consistency and market-level nuance without the constraints of a traditional advertising conglomerate.