PML Group

PML Group is the leading out-of-home advertising specialist agency in Ireland, operating across both the Republic of Ireland and Northern Ireland. Established in 1982 and based in Dublin, the group has built a long standing reputation as the market leader in planning and buying outdoor advertising on the island of Ireland. Rather than owning media itself, PML Group works on behalf of advertisers and their agencies to plan, negotiate, buy and manage out-of-home campaigns across the full range of available formats, including billboards, bus and transit advertising, six sheet street furniture, and digital out-of-home, spanning both classic and digital environments.

The group is made up of a number of specialist companies covering different aspects of the out-of-home communications business, from strategy and planning to research and campaign management. It maintains a team of nationwide inspectors who monitor tens of thousands of out-of-home panels across Ireland, supporting quality control and verification for clients. PML Group is connected to the international Posterscope and wider location based marketing network, giving it access to global tools, data and expertise while retaining deep local market knowledge.

The agency emphasises data, insight and creative use of the medium to help brands make the most of out-of-home. Through its scale, longevity and specialist focus, PML Group serves as a central partner for advertisers seeking to plan and deliver outdoor campaigns across the Irish market, north and south, working alongside the media owners who operate the physical inventory.