Pearl and Dean Ireland

Pearl and Dean Ireland is an omnichannel media company based in Dublin, best known as the leading cinema advertising business in Ireland. The company was previously known as Wide Eye Media, which itself grew out of the long established Carlton Screen Advertising cinema business, and it adopted the Pearl and Dean name to align with the well known cinema advertising brand. Its core business is on screen cinema advertising, giving brands the opportunity to reach audiences on the largest possible screen in an immersive, distraction free environment, with a network of screens across cinemas in both the Republic of Ireland and Northern Ireland.

Beyond the cinema, Pearl and Dean Ireland has expanded into digital out-of-home and retail media, operating networks of digital screens in environments such as convenience stores, shopping centres and other high footfall retail and leisure locations, allowing advertisers to reach consumers close to the point of purchase. The company also offers a range of digital services, including digital media buying, programmatic advertising, and web, app and software development, positioning itself as a broader media and marketing partner rather than a single channel provider. It is associated with entertainment focused content platforms that support branded content opportunities.

By combining premium cinema advertising with retail and digital out-of-home networks and a suite of digital services, Pearl and Dean Ireland offers advertisers an integrated route to audiences across screens both in and out of the home throughout the Irish market.