
Meadow Outdoor Advertising
Meadow Outdoor Advertising is a billboard advertising company operating across the Pacific Northwest, with headquarters in The Dalles, Oregon. The company states its purpose is to stimulate commerce through billboard advertising and maintains outdoor displays across four states: Oregon, Washington, California, and Idaho. Its offering includes both traditional printed billboards and digital billboards.
Meadow emphasizes creative services as central to its work, providing design consultation, artwork guidelines, and proofing support with every advertising agreement, and it cites a view that a large share of a campaign's success depends on the quality of its creative. Meadow describes billboards as suited to a wide range of advertisers, from national brands to local businesses, and as effective both for reaching broad general audiences and for targeting specific demographics or locations. Among the clients it references are Les Schwab Tires, Chinook Winds Casino Resort, and OHSU.
The company presents itself as part of Northwest culture, highlighting a focus on local business and personal relationships. It also cites industry figures on outdoor advertising's reach, such as the share of travelers who notice roadside bulletins and the share of directional-ad viewers who make purchases. Overall, Meadow positions itself as a regional out-of-home operator pairing static and digital billboard inventory with in-house creative support for advertisers across the Pacific Northwest.
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