Pikasso

Pikasso is an out-of-home media owner and operator active across the Middle East, North and West Africa, and Southern Europe. Founded in Lebanon, the company operates in roughly twelve countries, including Lebanon, Jordan, Iraq, Armenia, Algeria, Tunisia, Morocco, Ivory Coast, Mali, Senegal, and Italy, building one of the larger multi-market outdoor advertising footprints in its regions. Pikasso develops and manages a wide range of formats, including large-format static billboards, unipoles, rooftop displays, and digital screens such as large LED and portrait displays.

The company emphasizes technology and design as core competencies, investing in digital out-of-home inventory and in audience measurement to make outdoor campaigns more accountable. In several markets it has introduced real-time audience measurement for static large formats through partnerships with research firms, helping advertisers understand reach and impact. Operating across diverse markets, Pikasso offers international and local advertisers coordinated access to premium outdoor sites in capital cities and along major traffic corridors.

Its portfolio ranges from iconic landmark structures to street-level and transit-adjacent placements, allowing brands to build visibility across multiple countries through a single operator. Pikasso combines direct ownership and operation of advertising structures with creative and technical services, positioning itself as a regional leader in both traditional and digital outdoor media. By expanding its digital screen network and measurement capabilities, the company continues to modernize out-of-home advertising across the Middle East, Africa, and its European operations for regional and multinational clients seeking cross-border reach.