National CineMedia
National CineMedia (NCM) describes itself as the largest cinema advertising platform in the United States, connecting brands with moviegoers through the theatrical environment. The company states that it reaches audiences across more than 17,500 screens in over 1,350 theaters, spanning 184 designated market areas that include all of the top 50 markets. NCM works with a large number of national and regional theater chains, including the major circuits AMC, Cinemark, and Regal.
Its advertising products center on the on-screen preshow, presented as The Noovie Show, along with in-lobby media and activations that reach audiences before they enter the auditorium. NCM also offers programmatic buying options, including Programmatic Guaranteed and Private Marketplace campaigns, and provides audience data and measurement through its proprietary NCMx offering, which supports campaign planning and reporting. The company emphasizes cinema's ability to reach young, diverse audiences, including Gen Z and younger millennials, and frames movies and pop culture as a way for brands to connect with these consumers.
NCM cites consumer research positioning cinema as a leading premium video format for capturing viewer attention. Overall, NCM presents itself as a scaled, data-informed cinema advertising network offering on-screen, in-lobby, and programmatic solutions for advertisers seeking to reach moviegoers across the United States.
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