PatientPoint

PatientPoint operates what it describes as the largest digital screens network at the point of care, delivering health-focused content to patients and providers inside medical settings. The company positions its screens across multiple touchpoints in a practice, including waiting room screens, exam room screens, and screens in healthcare-provider and staff meeting rooms, complemented by patient and provider mobile targeting, programmatic targeting, and check-in and patient-portal integrations. This network allows brands to reach patients and clinicians in what the company calls the moments that matter most, during the healthcare visit itself.

PatientPoint serves two broad audiences. On the provider side, it works with doctors, practices, health systems, and specialty groups across fields such as oncology, dermatology, primary care, cardiology, and gastroenterology. On the brand side, its advertisers include pharmaceutical companies, consumer health and over-the-counter brands, consumer packaged goods companies, public health organizations, and medical device manufacturers.

The company emphasizes measurable outcomes, citing figures such as a 30% increase in first fill rates, a 45% increase in mammograms, and a 20% increase in colon cancer screenings associated with its programs. PatientPoint refers to itself as The Point of Change Company, framing its point-of-care media as a way to influence health decisions and behaviors at the moment patients and providers are making them. Its offering combines in-office digital displays with mobile and programmatic capabilities.