HOPE Hydration
HOPE Hydration operates a digital out-of-home advertising network built around its HydroStation water refill units, each equipped with a 55-inch LED screen. The company's ad-funded model lets it install stations at no cost to venues while generating revenue from brand advertising displayed on the screens, positioning hydration as a revenue-generating media platform. Per its site, HOPE invites brands to advertise on attention-grabbing 55-inch screens across the US in busy locations, and it highlights roughly 16 seconds of focused consumer attention with every water refill as a differentiator versus traditional formats.
Stations are deployed in high-traffic destinations including airports, concert and sporting venues, golf tournaments, national parks, tourist areas and urban centers. HOPE combines conventional CPM-based advertising delivery with experiential activations, citing case-study impression counts ranging from roughly 90,000 to more than 320,000 per activation, and it participated in a 'Plastic Pause' activation in Times Square. The company pairs its advertising business with sustainability messaging, framing free water access and reduced single-use plastic as part of its brand narrative.
It says it has provided over two million refills since 2023 and partnered with major events, Fortune 500 brands, airports, stadiums and city centers.
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