Innovare Medical Media
Innovare Medical Media is a point-of-care and digital place-based media company focused on healthcare environments. According to its own site, Innovare partners with hospitals, medical offices, and urgent-care facilities to install advertising-supported amenities at no capital cost to the provider, monetizing underutilized space while contributing new revenue to healthcare partners. Its media formats include digital signage and interactive kiosks alongside wall-mounted phone charging stations and charging lockers, positioned across high-dwell hospital areas such as waiting rooms, emergency rooms, lobbies, parking garages, and cafeterias.
Through this network, advertisers can deliver highly targeted messages to patients, visitors, and healthcare professionals during the care journey, and the company supports digital place-based media buying and programmatic advertising to reach these audiences. Innovare describes national reach spanning roughly 31 states with recent expansions into markets such as Ohio and Wisconsin, and cites tens of millions of dollars in developed revenue delivered to hospital partners. Headquartered in Branchburg, New Jersey, the company sits within the place-based/DOOH segment of out-of-home advertising, specializing specifically in the healthcare vertical.
It is a real, currently operating media owner in the point-of-care advertising space.
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