Refuel Agency

Refuel Agency is a full-service media and marketing agency specializing in reaching select niche audiences across the United States, serving both brands and other advertising agencies. The company combines proprietary consumer research with proprietary media channels to deliver omnichannel campaigns spanning digital, mobile, social, video, email, print, experiential, and out-of-home advertising. Its core audience segments are military personnel (a claimed 43M reach across 280+ base installations), college students (120M+ reach across 4,500 colleges), teenagers (across 12,500 schools), and multicultural consumers.

Within out-of-home, Refuel promotes access to more than one billion proprietary nationwide impressions on military bases, college campuses, and schools, complemented by experiential brand-ambassador and sampling programs in those same environments. The agency traces its history back over 35 years (previously part of Alloy Media) and states it has worked with nearly half of all Fortune 500 companies, citing more than $1.5B in total billings. Refuel is headquartered in Princeton, New Jersey, with additional offices in New York, Los Angeles, Miami, and Santa Barbara.

It also offers AI-powered marketing solutions and research and intelligence services. As a buyer and planner serving hard-to-reach demographics, Refuel functions as an agency partner that plans and executes place-based and experiential out-of-home programs alongside its broader digital and offline media capabilities.