Punto Visual

Punto Visual is one of Peru's leading out-of-home advertising companies, with a history in outdoor media dating back to the late 1970s. Based in Lima, the company specializes in exterior advertising with strategically chosen locations designed to maximize visibility, brand recall and positioning in public spaces. Punto Visual offers one of the most varied product ranges in the Peruvian market, including advertising panels, bus shelters, billboards, digital screens, totems, bridges, towers and volumetric and special structures, allowing advertisers to select formats suited to their target audiences and objectives.

Its digital out-of-home inventory is supported by an exclusive content management platform that lets clients segment by location and update messaging in real time around the clock, enabling dynamic and contextually relevant campaigns. The company combines traditional large-format and street-level media with modern LED screens, giving brands the flexibility to build campaigns that mix long-duration classic placements with dynamic digital content. Punto Visual emphasizes precise strategic locations tailored to the audience each advertiser needs to reach, positioning itself as a partner focused on effective placement rather than volume alone.

Serving agencies, media buyers and direct advertisers, the company provides coverage in Lima and other Peruvian markets, connecting brands with commuters, pedestrians and urban audiences. With decades of experience, a broad format portfolio and its own digital management technology, Punto Visual operates as an established out-of-home media owner in Peru, offering creative and varied outdoor advertising solutions across the country's public spaces.