Veale Outdoor Advertising
Veale Outdoor Advertising is an outdoor advertising company operating under the tagline Do it Outdoors. The company provides traditional and digital billboard displays across Northern California, serving markets that include San Francisco, Sonoma County, Petaluma, Rohnert Park, Santa Rosa, Solano County, Dixon, Sacramento, Davis, and Vacaville. Veale emphasizes two major freeway corridors in its network: Interstate 80, which it states reaches over 7 million monthly travelers, and the US 101 Freeway, which it states reaches over 6 million monthly consumers.
Its digital billboards are positioned as a flexible option that lets advertisers quickly change messaging for seasonal or time-sensitive campaigns, while its traditional billboards offer continuous exposure. The company works with national and regional brands, citing clients such as Amazon, Honda, Toyota, McDonald's, Starbucks, and Budweiser. In its marketing, Veale argues that outdoor advertising continues to reach large audiences because people still commute, and it references industry figures suggesting that a majority of purchasing decisions are made outside the home.
The company is based in Santa Rosa, California. Veale positions itself as a regional outdoor media provider focused on high-traffic highway placements, combining static and digital inventory to serve advertisers seeking visibility along key Northern California travel routes.
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