Graf Media Group

Graf Media Group is a New York based out-of-home advertising studio that helps brands plan, buy and execute real-world media campaigns. Operating from the SoHo area, the firm functions primarily as an independent OOH agency and media buyer, guiding clients through the full arc of a campaign rather than owning inventory itself. Its services include strategic media planning and purchasing, audience research and campaign measurement, creative consultation tailored to physical formats, print production management and programmatic digital out-of-home execution.

The company also offers technology solutions and advisory-style do-it-yourself support for advertisers who want to run leaner in-house programs while still drawing on specialist expertise. With what it describes as a decade of out-of-home success stories, Graf has worked across a range of client types, including business-to-consumer brands, business-to-business firms, nonprofits and public sector organizations, reflecting flexibility across budget sizes and objectives. By combining traditional planning and buying with programmatic DOOH capabilities, the studio bridges classic billboard and transit media with newer data-driven, automated channels that allow more precise targeting and flexible flighting.

Its positioning centers on making out-of-home approachable and measurable for marketers who may lack dedicated OOH teams, translating brand goals into placements across billboards, street-level media and digital screens. For agencies and brands seeking a nimble, full-service partner to navigate inventory sourcing, creative adaptation, production and analytics, Graf Media Group offers an integrated approach to modern out-of-home advertising in New York and beyond.