CMI Media Group

CMI Media Group is a media agency owned by WPP that focuses exclusively on healthcare. The company plans, buys, and measures media intended to reach patients, caregivers, and healthcare professionals, describing its work as built specifically for the regulated healthcare environment rather than as a general market offering. Its services span audience intelligence, strategic communications planning, omnichannel activation, and advanced measurement.

CMI activates campaigns across a wide set of channels, including digital, social, search, programmatic, point of care, connected TV, endemic media, and emerging platforms. Within out-of-home, its point-of-care and place-based work reaches audiences in clinical and healthcare settings, complementing its broader digital footprint. The agency emphasizes pharmaceutical and life sciences marketing, navigating regulatory requirements, and using data and AI to segment audiences and personalize messaging while measuring outcomes such as prescription lift.

CMI states that it maintains a one hundred percent healthcare media focus, with data systems, infrastructure, and compliance processes designed for that purpose. The company operates from multiple United States offices, listing locations in Cherry Hill, Chesterbrook, Chicago, New York, Parsippany, and Philadelphia, along with European offices in London and Paris, giving it international reach. Its differentiation rests on combining audience insight, patient journey understanding, and healthcare professional targeting with precise measurement, positioning the agency as a specialist partner for brands marketing regulated medical and pharmaceutical products across paid media channels.