The OOH Squad

The OOH Squad is an out-of-home advertising company based in the Minneapolis area that plans and executes outdoor marketing campaigns across a wide mix of formats, connecting brands with targeted audiences in many environments. Its transit and mobile offerings include truckside billboards, digital mobile billboards, and wrapped buses through Southwest Transit. In retail and location-based media, the company handles gas station and convenience store advertising and indoor placements in bars and point-of-care healthcare settings, along with unconventional options such as pizza box flyers, coffee cup sleeves, and door hangers.

It also works in emerging and experiential channels, including streaming connected TV, chalk art installations, experiential activations, and brand ambassador programs. The company emphasizes tailored campaigns matched to geographic and audience goals, ranging from mass reach in larger metro markets to targeted rural and community programs. A distinctive part of its positioning is a stated focus on reaching specific and sometimes underserved demographics, including LGBTQ+, BIPOC, low-income, military, senior, and youth audiences.

The OOH Squad describes a team with a combined century or more of out-of-home marketing experience and says it serves national brands, government entities, and small businesses, citing recognizable brand names among its clients. By assembling many media types under one roster and pairing them with audience-focused planning, the company operates as a full-service out-of-home partner rather than a single-format media owner. Advertisers can contact the Golden Valley-based team to scope multi-format campaigns and creative activations.