ICON International

ICON International is a media-backed financial solutions company that helps organizations convert underutilized resources into growth. Based in Greenwich, Connecticut, the company operates in the corporate trade space, using its media partnerships and financial expertise to unlock value from assets, properties and marketing budgets that would otherwise sit idle. It reports trusted relationships with more than 350 organizations across a range of sectors. ICON structures its offering around five main solution categories.

Its surplus assets service helps companies recover value from excess inventory and equipment, while its real estate service focuses on monetizing unused or underperforming properties. Through marketing funding, ICON enables clients to stretch or supplement their advertising budgets by drawing on the company's media positions. Its agency solutions allow advertising agencies to tap ICON's media inventory and trade capabilities on behalf of their own clients, and its media partners program helps media companies put unsold inventory to work in support of growth. In practice, ICON typically takes underused assets in trade and provides value that clients can apply toward media purchases, including out-of-home, spreading advertiser spend across channels.

The company combines strategic advisory, creativity, financial structuring and media buying power to build enterprise value for its clients. Within the out-of-home ecosystem, ICON functions on the buy and finance side, offering advertisers and agencies an alternative funding mechanism for campaigns rather than owning billboard, transit or place-based inventory directly itself across its national client base.