Publimovil, S.A. DE C.V.

Grupo Publimovil is an out-of-home media owner and operator specializing in outdoor advertising across Central America. Founded in 1999 and headquartered in San Salvador, El Salvador, the company operates in El Salvador, Guatemala, Costa Rica, Honduras, Nicaragua, and Panama, describing itself as a fully Salvadoran company that has grown from a traditional billboard business into an integrated out-of-home, digital out-of-home, and indoor media ecosystem. Publimovil develops and manages a wide portfolio of outdoor assets, including billboards, street furniture such as mupis, pedestrian bridges, and digital screens.

The company reports more than seven thousand advertising spaces across the region, dozens of connected digital screens, and the installation of more than eighty large LED displays throughout Central America, reaching a monthly audience it counts in the tens of millions. Its product portfolio spans traditional out-of-home, digital out-of-home, point-of-sale digitization, tactical audiences, rental, and custom brand experiences, allowing advertisers to combine static and digital formats within a single regional buy. Positioning itself as a digital-first regional platform, Publimovil emphasizes connected screens and audience-based approaches to modernize outdoor advertising in its markets.

By owning and operating inventory directly across six countries, the company offers national and multinational advertisers coordinated access to outdoor media throughout Central America. Its combination of large physical networks, expanding digital screen inventory, and integrated indoor and point-of-sale solutions has made Publimovil a prominent out-of-home operator in the region, serving brands seeking broad, cross-border reach across Central American markets.