NPRP Media

NPRP Media is an independent out-of-home media firm founded in 2012 and based in Beverly Hills, California. The company plans, buys, and executes OOH advertising campaigns across a broad range of formats, including large-format billboards, street-level displays, transit and airport advertising, guerrilla activations, and digital video. NPRP describes its approach as data-driven, combining audience insight with creative execution to place brand messages in high-impact physical environments.

Its client roster spans established global luxury names such as Gucci and Hermes alongside emerging disruptor brands, reflecting work across fashion, entertainment, technology, and consumer categories. The agency has been recognized on the Inc. 5000 list of fast-growing private companies and has earned multiple industry honors, including AdWeek Media Plan of the Year awards and OBIE Awards for outstanding creative in out-of-home. NPRP acts as an intermediary between advertisers and media owners, sourcing inventory across markets and structuring buys that align placement, timing, and creative with campaign objectives.

The firm emphasizes tailored strategy rather than off-the-shelf packages, developing custom OOH programs that can integrate traditional and digital formats with experiential and street-level tactics. Operating with a compact, specialized team, NPRP Media positions itself as a boutique alternative to larger holding-company agencies, offering hands-on service and negotiation expertise. As an OOH-focused media buyer and planner, the company helps brands navigate the fragmented out-of-home landscape and secure placements suited to their audience and creative goals.