POP Tracker

POP Tracker is a technology company providing third-party proof-of-performance software for the out-of-home (OOH) advertising industry. Headquartered in Montclair, New Jersey and operating since 2013, the platform delivers real-time data from production through posting and removal, enabling advertisers and agencies to independently verify that campaigns execute exactly as planned while automating manual tracking work. The company was formed in response to a top-five U.S. advertiser's request, via its agency, for independent verification that all OOH media was accurately executed after audits showed as much as five percent of media missed posting dates, causing significant lost value.

POP Tracker integrates across the OOH supply chain, spanning creative approval, production, distribution, installation, and posting. Data is captured through the POP Tracker mobile app, which records time and date, GPS location, and proof-of-performance images at the point of install, or supplied to the platform via API. Key features include real-time campaign status tracking with minute-level posting verification, centralized data management that replaces email and spreadsheet workflows, and elimination of the cost of traditional third-party audits (riding the boards).

The platform serves advertisers, agencies, media vendors, print facilities, and service providers, and reports more than 350 clients, over 400 integrated media vendors, and more than one billion verified images across six countries: the USA, Canada, Mexico, Argentina, Chile and Colombia.