New Tradition Media

New Tradition Media is a United States out-of-home media company founded in 2010 and headquartered in the Los Angeles area, with an additional office in New York. The company develops, markets, and operates large-format outdoor advertising assets concentrated in the country's most prominent city centers. Its inventory includes traditional billboards, wallscapes, and digital spectaculars positioned in high-visibility locations such as New York's Times Square, along with placements across Los Angeles, Miami, Las Vegas, San Francisco, and other major markets.

New Tradition sells this inventory to national brands and advertising agencies seeking premium urban exposure. The firm positions itself as one of the faster-growing independent media companies in the sector, emphasizing landmark digital displays and iconic static signage in dense pedestrian and vehicular corridors. Its leadership team brings decades of combined experience in the outdoor advertising industry, and the company continues to expand its footprint in top designated market areas.

New Tradition focuses on the strategic placement of signage that reaches large audiences in influential neighborhoods and destination districts, supporting campaigns for sectors including entertainment, travel and tourism, technology, fashion, and consumer products. By combining static wallscapes with programmatic-ready digital screens, the company offers advertisers flexible options for short-term and long-term buys. As a media owner and operator, New Tradition Media controls the development and sale of its displays directly, giving advertisers access to premium out-of-home placements in the highest-traffic locations across the United States.