Adams Outdoor Advertising

Adams Outdoor Advertising is an out-of-home media company specializing in billboard advertising. Its services include traditional printed billboards, digital billboards, billboard design and creative services, and programmatic digital out-of-home (DOOH). The company works with advertisers launching brands, promoting events, or expanding their reach, and it references co-op advertising partnerships with national brands.

Adams Outdoor is headquartered in Lansing, Michigan, and operates across 14 states organized into three regions: the Southeast (North Carolina, South Carolina, Georgia, and Virginia), the Midwest (Michigan, Ohio, Wisconsin, Illinois, and Indiana), and the Northeast (Pennsylvania, New York, New Jersey, and Maryland). The company states that it operates more than 12,000 billboard units and describes itself as one of the nation's leading out-of-home media companies. It notes recent growth through acquisitions, including Barnes Advertising and Oliver Outdoor, which added more than 1,000 billboards, and Encore Outdoor Advertising.

The company emphasizes strategic locations, creative flexibility, and deep market knowledge as central to its approach, and describes its aim as making advertising more powerful, more personal, and more effective. Its offering combines physical billboard inventory with digital displays and automated buying, positioning both design support and market-level expertise as part of how it serves advertisers across its regional footprint.