Salita Consulting Group

Salita Consulting Group (SCG) is an integrated media and advertising agency based in the Philadelphia, Pennsylvania area (Malvern, PA). Per its own website, the firm describes itself as a modern-day agency that develops integrated brand strategies, positioning its team as media traditionalists, digital specialists and brand architects. SCG focuses on strategic media planning, digital marketing, and social media/SEO, using audience data to identify and engage qualified prospects, and states that its team brings more than sixty years of combined experience.

The agency plans and buys across a range of channels, including traditional out-of-home/outdoor advertising such as billboards, and it highlights emerging media, describing OTT (over-the-top streaming) as a fast-growing advertising medium it works with. Rather than owning media inventory, Salita operates as an agency/buyer, building tailored, cross-channel strategies that combine offline and digital placements to meet specific client objectives. Its stated approach emphasizes measurable performance and matching media selection to a brand's audience and goals.

As a full-service buyer, SCG incorporates OOH within broader integrated campaigns that also span digital, social and connected-TV media, serving advertisers seeking coordinated planning and execution across multiple touchpoints. (Note: the site's SSL certificate was expired at review time, though the domain resolves and the business is active.)