Reagan Outdoor Advertising

Reagan Outdoor Advertising is an out-of-home advertising company offering billboards, posters, and digital displays across several U.S. markets. Its product lineup centers on four formats: posters for broad market saturation, JR posters for neighborhood-level reach, bulletins as its largest format, and digital displays that allow advertisers to change messaging on demand. The company operates in seven markets: Austin, Texas; Chattanooga, Tennessee; Indianapolis, Indiana; Iowa, including Cedar Rapids and statewide coverage; Las Vegas, Nevada; Rochester, Minnesota; and Salt Lake City, Utah.

It emphasizes local market expertise, with dedicated teams in each region. Reagan targets advertisers seeking to reach adults aged 18 to 64 through outdoor messaging. The company cites industry research in support of the medium, stating that outdoor advertising achieves 99% weekly reach among adults aged 18 to 64 and offers a cost per thousand of roughly $2 to $9, which it describes as the lowest of any major medium.

It also references consumer research indicating that 39% of people visited stores advertised on its displays and 40% visited restaurants. Its digital capabilities are presented as a way for advertisers to update creative quickly in response to changing needs. The company combines traditional printed formats with digital displays across its regional footprint, supported by local teams in each of its markets.