Lime Media Group

Lime Media Group is an experiential marketing and mobile out-of-home company headquartered in Rockwall, Texas, operating across the United States and Canada. The company runs a fleet it describes as more than 250 customizable vehicles, including roughly 80 LED billboard trucks that form one of the nation's largest mobile OOH networks. Its offerings center on four services: experiential marketing through mobile brand activations at festivals, campuses, and events; LED billboard trucks with directional programming and real-time content management; special marketing projects featuring custom 3D product replicas and interactive installations; and quick-turn campaigns built on compressed timelines.

Additional capabilities include location research, brand ambassador staffing, food sampling coordination, 3D renderings, video production, and prop fabrication. Lime Media performs vehicle fabrication in house, working with steel, fiberglass, and hand-sculpted foam, and its fleet spans more than 50 designated market areas, ranging from glass display trucks in multiple sizes to custom airstreams and trailers. The company emphasizes data-driven route planning based on consumer personas and behavioral segmentation, along with real-time GPS tracking, impression validation, and DOT-compliant road testing for multi-city tours.

It cites more than two decades of operation and work with brands including Netflix, Walmart, Nike, Disney, Coca-Cola, Google, and IKEA. Combining owned mobile media, experiential production, and in-house fabrication, Lime Media functions as both a media operator and full-service activation partner for national brand campaigns delivered through vehicles rather than fixed structures.