DeMartino Outdoor Media

DeMartino Outdoor Media is a family-run out-of-home advertising company based in Wallingford, Connecticut, with billboard operations centered in the Meriden area. Founded in 2022 by a team carrying more than a decade of experience in the outdoor advertising industry, the company has established itself as a growing independent presence in the Connecticut market. Its core out-of-home asset is digital billboard inventory positioned along Interstate 91 between exits 15 and 16, a high-traffic corridor connecting central Connecticut communities. Beyond owned billboard displays, DeMartino positions itself as a full-service partner, helping advertisers identify the right placements to reach their target audiences.

The company pairs traditional and digital billboard advertising with a broad menu of complementary digital marketing services. These include display advertising, pre-roll video, connected television campaigns, streaming audio, search engine marketing, and geo-targeted social media promotion, allowing local businesses to build integrated campaigns that combine roadside visibility with online reach. This hyper-local approach lets brands target audiences by zip code and reinforce out-of-home impressions across digital channels. DeMartino serves small and mid-sized businesses seeking to grow awareness within their communities, emphasizing accessible service and measurable results.

As a locally owned operator, the company offers an alternative to the national billboard conglomerates that dominate much of Connecticut. With its digital billboard inventory along a major interstate and a layered digital marketing offering, DeMartino Outdoor Media provides regional advertisers a combined out-of-home and online marketing solution rooted in the local market.