Global Via Publica

Global Via Publica is an out-of-home media holding specializing in outdoor advertising across the Southern Cone, with offices in Argentina and Chile and operations serving other countries in the region. Created by a group of experienced investors and managers, the company provides comprehensive and strategic out-of-home campaign services, combining media ownership with planning and execution for national and regional advertisers. Its inventory spans high-impact large formats, advertising canvases and LED digital screens, alongside broad-reach elements such as urban furniture, mobile billboards and an extensive fleet of buses.

Together these assets generate more than 23 million weekly contacts, giving brands significant scale across major urban markets. Global Via Publica emphasizes an integral approach in which large-format placements build impact while furniture, transit and mobile media add frequency and coverage, allowing advertisers to construct campaigns that balance visibility and repetition. The company operates dedicated market sites for Argentina and Chile and coordinates cross-border campaigns for clients seeking a single partner across multiple Latin American countries.

Its digital screens support dynamic and dayparted content, and the company has aligned with the region's move toward programmatic and data-driven buying. Serving agencies, media buyers and direct advertisers, Global Via Publica focuses on delivering measurable reach through a diversified format mix in public spaces. With its regional footprint, varied inventory and emphasis on strategic planning, the company positions itself as a significant out-of-home media owner and operator in the Argentine and Chilean markets and the broader region.