BackLite Media

BackLite Media is a digital out-of-home advertising company headquartered in Dubai Media City that operates a premium network of large-format screens and elegant unipoles across the Middle East and beyond. The company positions its offering around engaging audiences "beyond screens," combining architectural digital installations with high-impact roadside inventory in prestige locations. Its flagship asset is The Triple Crown, three connected sites on Sheikh Zayed Road between Dubai Marina and Downtown Dubai -- described as the emirate's most influential out-of-home location with over 350,000 vehicles passing daily.

The Triple Crown features six 16-metre-by-8-metre LED displays totalling more than 700 square metres of surface, synced to carry a single advertiser in 24-second slots for an uninterrupted, immersive message. Alongside this, BackLite runs its Landmark Series and Retail Collections and a broader Digital Destinations network across Dubai and Abu Dhabi, including sites such as Al Qana. The company's footprint extends beyond the UAE into London, where it operates premium DOOH locations near Oxford Street, Piccadilly Circus, and King's Cross, plus large roadside screens like the double-sided Chiswick Towers on the M4 corridor, and into Saudi Arabia across Riyadh and Jeddah.

Its formats include digital landscape and portrait screens, bridge-mounted displays, wrapped installations, and multi-screen architectural platforms integrated into retail and transport hubs. With its emphasis on iconic, landmark-grade digital sites, BackLite Media is a leading premium DOOH operator in the Gulf region.