Catch

Catch is an out-of-home advertising technology company that builds a live link between OOH media and mobile devices, enabling advertisers to make outdoor campaigns interactive and measurable. Headquartered in Dubai at the Dubai International Financial Centre, Catch Technologies focuses on bridging physical displays and the smartphones of the audiences who see them. The company organizes its offering around three core capabilities: operations, interactivity, and measurement.

Through these, Catch helps brands and media owners run outdoor campaigns that invite direct engagement, connecting billboards, screens, and other out-of-home placements to mobile actions and enabling data capture that has traditionally been difficult in the medium. Rather than owning advertising inventory itself, Catch provides the underlying technology platform that adds a digital and interactive layer on top of existing out-of-home displays, positioning it within the DOOH technology segment alongside measurement and audience data providers. Its interactivity tools allow campaigns to prompt mobile responses from nearby audiences, while its measurement capabilities aim to quantify exposure and engagement so advertisers can evaluate outdoor performance with greater accountability.

By tying OOH impressions to mobile behavior, Catch addresses a long-standing challenge in the industry, namely demonstrating the downstream effect of outdoor advertising on consumer action. The company markets these capabilities to advertisers, agencies, and media owners seeking to modernize out-of-home campaigns and integrate them with digital marketing efforts. As a technology provider based in a major Middle Eastern financial hub, Catch supports campaigns that connect the physical reach of outdoor media with the targeting and analytics of the mobile channel.