Coastal Outdoor Advertising

Coastal Outdoor Advertising is an out-of-home media company founded in 1996 and headquartered in Myrtle Beach, South Carolina. Led by president Pudge Roberts, the company operates one of the largest digital billboard networks in the Myrtle Beach area and owns a plant of roughly 800 total advertising faces, including approximately 32 digital billboard faces. Its inventory spans the Florence and Myrtle Beach, Wilmington and Fayetteville, and Charleston designated market areas across North and South Carolina, giving advertisers coverage of the Grand Strand and surrounding coastal Carolina markets.

Coastal Outdoor offers both traditional static bulletins and digital displays, with a flagship digital location at Broadway at the Beach, one of South Carolina's most visited destinations, that the company states reaches millions of consumers. The company works with local business owners, regional advertisers, and agencies to build outdoor campaigns, handling everything from location selection and creative guidance to scheduling and posting. Its digital network allows advertisers to rotate messaging, run time-of-day or seasonal creative, and reach the heavy tourist traffic that flows through the Myrtle Beach region.

As an independent operator focused on the coastal Carolinas, Coastal Outdoor emphasizes local market knowledge and direct service. With inventory concentrated along high-traffic highways and tourism corridors, the company positions its billboards to reach both the resident population and the large seasonal visitor base that defines the Myrtle Beach economy, making it an established regional out-of-home media owner.