Seedooh

Seedooh is an independent, third-party ad verification and measurement platform for out-of-home, digital out-of-home, cinema and stadia advertising, based in Australia and launched to market in 2017. The company describes its service as fully automated, best-practice verification of public-space media, allowing advertisers and publishers to verify, measure and analyze every play, every ad and every campaign. Its platform works through direct integrations with the ad servers that schedule and deliver campaigns across networks, providing a secure, automated process that removes much of the manual handling and potential for error or manipulation in reporting.

Standardized metrics let buyers confirm whether advertising played as booked, broken down by screen, location, time and other parameters, and querying can be done at scale and in granular detail or summary form in near real time. Seedooh operates entirely independently of the supply chain, positioning itself as a neutral party whose verification benefits advertisers, agencies, publishers and technology partners equally. It has become a leading verifier in Australia and New Zealand, where market-wide digital out-of-home verification standards have been agreed and published, and it has extended coverage to formats including cinema and to stadium perimeter boards at major sporting venues.

The company reports having verified well over one hundred thousand campaigns across tens of thousands of integrated displays, and has expanded its footprint into additional markets such as the United Kingdom, France, Germany, South Africa, Japan and Indonesia, supported by scalable cloud infrastructure.