Comscore

Comscore (NASDAQ: SCOR) is a cross-platform media measurement and analytics company that serves as a trusted, third-party currency for planning, transacting, and evaluating advertising across screens. The company combines digital, linear TV, over-the-top, and theatrical viewership intelligence with audience insights to help media buyers and sellers understand multiscreen consumer behavior. Within the out-of-home ecosystem, Comscore has expanded its impressions-based measurement to cover the OOH sector, joining industry bodies including the DPAA and the Out of Home Advertising Association of America as it built out these capabilities.

Comscore's out-of-home measurement is designed to quantify audiences across outdoor advertising platforms, cinema, and place-based venues such as retail spaces, stadiums, office buildings, and transportation hubs, and to make that data available through familiar buy-side planning and buying tools. The company frames OOH as a natural extension of its impressions-based currency, giving marketers a more complete and unduplicated view of where their target audiences encounter advertising across channels. Comscore serves advertisers, agencies, media owners, holding companies, independent agencies, and third-party processors that need integrated, comparable metrics spanning traditional and digital media.

By adding OOH and digital-OOH to a measurement footprint that already covers television, digital, and film, Comscore positions itself as an independent source of audience data for a fragmented media landscape, helping the OOH industry align on standardized, cross-platform currency and demonstrate its value alongside other advertising channels.