Kochava

Kochava is a marketing measurement and attribution technology company founded in 2011 and headquartered in Sandpoint, Idaho. The platform helps advertisers and publishers track and analyze campaign performance across mobile apps, web, connected TV, out-of-home, and offline channels. As a mobile measurement partner supporting iOS, Android, and Huawei, Kochava provides omnichannel attribution, real-time analytics, and customizable reporting dashboards.

Its broader product suite includes marketing mix modeling for measuring incremental channel impact, deep linking and QR code tracking through a SmartLinks platform, and AI-based fraud prevention designed to detect fake installs and suspicious activity in real time. Additional tools cover search ads automation for Apple Ads optimization, predictive churn analysis, audience reengagement, and data analytics with ETL support and audience activation. The company also references an Atlas performance system for publishers and an AI hub for building custom workflows and agents.

Kochava states that its platform processes more than ten billion events daily and integrates with major advertising platforms including Meta, Google, TikTok, and Amazon Ads. It serves clients ranging from large enterprises to startups across verticals such as gaming, fintech, quick-service restaurants, media and entertainment, travel, and eCommerce, and offers a free app analytics tier alongside enterprise solutions. Within the out-of-home context, Kochava's relevance centers on cross-channel measurement and attribution, allowing OOH exposure to be evaluated alongside digital and offline touchpoints rather than on owning or selling advertising inventory directly.