LUMO Digital Outdoor

LUMO Digital Outdoor is a New Zealand digital out-of-home media company operating a nationwide network of premium, pure-play digital billboards. Headquartered in Auckland's Britomart precinct, the locally owned and operated company runs more than one hundred digital billboards across the country, spanning major centres including Auckland, Wellington, Christchurch, Hamilton and Tauranga. The network reaches over a million people daily, positioning LUMO as a specialist focused solely on digital roadside inventory rather than a broad mix of static formats. LUMO offers a wide range of screen formats, from standard landscape and portrait billboards to large signature installations and specialty formats such as curved screens and motion-oriented roadside displays.

This variety allows advertisers to select placements that suit different creative approaches and audience environments across the network. A distinguishing feature of the business is its emphasis on live, verified inventory and audience measurement. The company promotes real-time visibility of its billboards through high-definition cameras and holds rights to technology that captures traffic speeds and volumes at each site, supporting accurate screen audience counts. This data-led approach gives brands and agencies confidence in the reach and delivery of their campaigns.

By concentrating exclusively on digital billboards, LUMO offers flexibility for dynamic content, day-part scheduling and rapid campaign changes. Serving national and international advertisers seeking access to New Zealand audiences, LUMO positions itself as the country's leading premium digital outdoor network, combining screen quality, nationwide coverage and verified audience measurement across its estate.