Splicky

Splicky is a technology company that operates a demand-side platform for programmatic digital out-of-home and mobile advertising. Based in Berlin, Germany, and founded in the mid-2010s, the company built a trading platform through which advertisers and media agencies can bid on and buy digital advertising space across screens and mobile inventory using a single interface. Splicky focuses on the automated buying of digital out-of-home, allowing campaigns to be planned, activated and optimized in real time across networks of screens in environments such as roadside billboards, street furniture, transit, retail and other place-based venues.

Its platform supports data-driven targeting and contextual activation, enabling advertisers to align creative with factors such as location, timing, audience and surrounding conditions, and to coordinate out-of-home with mobile campaigns for combined reach. The company has partnered with supply-side platforms and media owners, including integrations that expand the pool of accessible screens, and it has executed cross-border programmatic campaigns spanning multiple countries and cities. Splicky positions its technology as a way to bring the automation, flexibility and measurability of digital advertising to the out-of-home channel, helping buyers treat physical screens as part of an integrated, programmable media plan.

The company became part of the Goldbach Group and was subsequently acquired by the advertising technology firm Adform, reflecting broader consolidation in the European digital out-of-home market. Through its specialized demand-side platform, Splicky continues to serve advertisers and agencies seeking to buy digital out-of-home and mobile inventory efficiently through programmatic and real-time methods across international markets.