Framen

FRAMEN is a digital out-of-home advertising technology company headquartered in Berlin, Germany, operating a platform that connects brands, venues, and audiences across a network of screens in semi-public spaces. The company provides two core products: FRAMEN Ads Manager, a self-serve DOOH advertising platform that lets brands target audiences by country, city, venue type, and time; and FRAMEN Screen Manager, which helps venue operators schedule content and monetize their displays. Through this programmatic infrastructure, FRAMEN links advertisers to more than 18,000 premium screens located in gyms, hotels, co-working spaces, bars, gas stations, grocery stores, shopping malls, and other everyday environments, reaching an estimated 20 million people daily.

The platform emphasizes contextual, real-time content delivery with advanced geotargeting, foot-traffic-based personalization, and performance forecasting, allowing campaigns to launch quickly across more than 20 countries with low entry costs. Founded to make DOOH accessible and data-driven, FRAMEN became majority-owned by the Axel Springer media group in 2021 and has expanded internationally with offices in London, Paris, Milan, and Madrid alongside its Berlin base. The company positions itself as both a technology provider and a network enabler, giving screen owners a way to generate revenue while offering advertisers a flexible, measurable alternative to traditional media buying.

By pairing programmatic tooling with a broad venue network and community-building features, FRAMEN supports campaign creation, management, and scheduling entirely through its software. Its focus on platform technology, targeting data, and screen monetization places it in the OOH technology and data category.