Doohly

Doohly is a digital out-of-home technology company that provides a cloud-based content management and signage platform built specifically for DOOH network operators and screen owners. According to its own site, the platform gives operators the tools to deploy, manage and scale digital signage networks reliably, bundling a content management system, player software, campaign scheduling, player management, content workflow tools and analytics and reporting into a single product. Doohly is also programmatic-ready, functioning as an end-to-end ecosystem that connects content management with supply-side and data capabilities so that screen owners can transact automated, real-time and measurable DOOH advertising, including real-time bidding, monitoring and remote device control.

The company offers tiered subscription pricing spanning basic, business and enterprise plans, making the platform accessible to small networks as well as larger operators. Founded in Australia and headquartered in North Sydney, New South Wales, Doohly serves more than 100 networks across over a dozen countries and processes very large volumes of creative through its system each month, spanning formats such as large-format roadside, retail media, residential and workplace screens. Its customer base includes a range of digital signage networks that rely on the platform to run advertising and information displays.

The company promotes a strong record of client retention as evidence of its reliability. For screen owners who want a modern, scalable and programmatically enabled way to operate DOOH inventory, Doohly positions itself as a purpose-built software backbone for the digital out-of-home industry.